It goes without saying that with major professional sports in North America, the National Football League is the undisputed ...
NBA playoff ratings reportedly hit a 33-year high, but misleading comparisons involving new Nielsen metrics and broadcast ...
The NBA claims its 2026 conference finals are the most-watched in 24 years, but broadcast TV advantages and Nielsen changes ...
There has been enough debate about NBA ratings this season to fill an election cycle over the past year. But with the playoffs upon us, the league has to be feeling great about its current positioning ...
Nielsen continues to come up with ways to more accurately capture viewing audiences. And, in turn, to pump up the numbers. The company announced on Tuesday that a “co-viewing pilot” consisting of ...
The first year of the NBA's media rights deal continues to deliver large amounts of viewers. San Antonio's 122-115 double overtime victory over Oklahoma City on Monday night was the most-watched ...