As UConn men’s and women’s basketball get ready for March Madness, the programs are at the center of a new NIL product from ...

Just in time for March Madness, Panini will release a landmark product – its first NIL trading card box set featuring the ...

USC women's basketball star JuJu Watkins has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the ...

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Then came Hoops, the "official card of the NBA." Their inaugural 1989-90 set was a game-changer, boasting a larger checklist ...

The trading card industry has long been a competitive space, with athletes from various sports vying for top spots in sales.