On 30 June Twitter officially unveiled its new Mobile App Promotion product suite, and it has already generated a lot of excitement in the app marketing world thanks to some impressive early results.

Mobile apps now represent a market of more than €17,5 billion Euro, according to the last report by European Commission, ‘Sizing EU App Economy’. The sector remains one of the fields with the highest ...

Toronto-- Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product. “As ...

After what it considers to be a successful national test, Twitter is expanding its mobile app promotion ads worldwide. The ads in question direct users to download new apps, or use apps they already ...

Twitter's mobile app promotion service has been officially launched worldwide after delivering advertising to over 1 billion iOS and Android devices worldwide in beta phase. Powered by Mopub, the ...