Miller Lite says 60% of American adults admit that they cancel plans at least once per month. The beer brand wants to entice ...
Connecting with people is just as important as ever, but especially in the post-Covid era, it seems harder than ever. And ...
Miller Lite launches its new “Legendary Moments Start with a Lite” platform starring Christopher Walken, encouraging real-life connections, Damp January, and unforgettable moments over a beer.
Developed by ad agency Leo Burnett Chicago, the campaign stars Christopher Walken and breaks in January across TV, online ...
Legendary Moments Start with a Lite” addresses social isolation and sees the brand moving away from a focus on nostalgia.
Miller Lite recently brought back one of its most famous ad campaigns. The “Great Taste, Less Filling” ad sparked a debate in 1975 in which various sports stars argued over what is the best aspect of ...
The next generation of Miller Lite All Stars include (from left) Mia Hamm, Jorge Posada, J.J. Watt, Reggie Miller and David Ortiz. Subscribe to BizTimes Daily – Local news about the people, companies ...
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