It's the stuff of legends: an urban legend and a jazz legend combining into a legendary advertising campaign. In 1970, the Leo Burnett ad agency in Chicago had an imaginative idea for selling ...
During the 1970’s, recording your voice or music onto small cassette tapes was all the rage. A leading tape company, Memorex, creating an iconic ad campaign titled, “Is it Live … or is it Memorex?” ...
In the early 1970s, Memorex Corp. started the advertising campaign "Is It Real, or Is It Memorex?" featuring Ella Fitzgerald singing a high note so purely that it shattered a crystal wine glass. The ...
Long known for its data storage capabilities, Memorex is pushing its consumer electronics products (with a heavy emphasis on its iPod docking stations) this holiday season. The Internet-heavy campaign ...
In the 1970s, Fitzgerald became the face (and glass-shattering voice) of Memorex tapes. It fueled a career revival that extended her relevance and... The Voice That Shattered Glass It's the stuff of ...
It's the stuff of legends: an urban legend and a jazz legend combining into a legendary advertising campaign. In 1970, the Leo Burnett ad agency in Chicago had an imaginative idea for selling ...
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