Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark ...

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

Visitors can walk through a huge, human-scaled Barbie dream house that’s a re-creation of the 1979 plastic version. The ...

The dolls, also released Thursday, can be purchased online for $29.99 from Mattel Shop, Amazon, Target and Mattel Creations. "This year’s Barbie Career of the Year set recognizes the ...

Carey and Olympic teammate Jordan Chiles of Vancouver have Barbie dolls made in their likeness by Mattel as a part of a ...

*Alicia Keys has earned many accolades with her music and activities inside and outside the recording booth. And Barbie has taken notice, with a one-of-a-kind Role Model doll created in the “A ...

“One of the greatest tools that a girl can have is the support and encouragement of her peers,” said Krista Berger, Senior ...

Mattel announced on Tuesday that Barbie will be releasing a line dedicated to four famous friendship duos who strive to ...