Add Yahoo as a preferred source to see more of our stories on Google. Coffee Pouring in Two Mugs Getty Images/Stefania Pelfini, La Waziya Photography “Today, Maxwell House rebrands to ‘Maxwell ...

Add Yahoo as a preferred source to see more of our stories on Google. Maxwell House coffee is changing its name for the first time in 133 years — and there’s a bizarre reason why Changes are brewing — ...

Time to grab a new version of the coffee that’s good to the last drop. Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.

Maxwell House is hoping customers will buy into the new name the coffee giant plans to rent for a year. Maxwell House announced it will change the name it has carried for 133 years in an effort to ...

Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time promotion to mark National Coffee Day on Sept. 29, 2025. As of early October, products with the ...

Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and ...

An American coffee giant is downsizing — but only in name. Maxwell House recently announced it is changing its name for the first time in its 133-year history to “Maxwell Apartment.” Stream NBC 5 for ...

INDIANAPOLIS (WISH) — Here is a look at Thursday’s business headlines with Jane King, who has the latest on beef prices hitting a record high and Maxwell House coffee’s name change. This is the latest ...