Like the early days of email marketing, the early days of cold calling were incredibly effective. Getting a phone call was a novelty. It was special, not annoying. This led to more telephone ...

Apollo reports on six successful cold-calling scripts that engage prospects and convert objections into booked meetings.

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

The cold call is dead, at least for smartphones. But the phone conversation itself hasn’t lost its value; only the path to it has changed. Apple and Google have now both introduced technology that ...