The department store is preparing for its 100th Thanksgiving Day parade and 50th Fourth of July fireworks display this year.

Macy’s is wasting no time celebrating 2026 as the centennial year of its Thanksgiving Day parade and 50 th anniversary of its ...

With “Celebrations Start at Macy’s,” the company hopes to turn a year-long party platform into a way to boost both sales and cultural relevance, using storytelling, in-store experiences and brand-led ...

Today, Macy’s unveils "Celebrations Start at Macy’s," a year-long platform designed to put Macy’s at the center of customers’ important moments. From everyday celebrations to once-in-a-lifetime ...

Thanksgiving is a holiday for food, family and a monstrously sized Snoopy balloon parading its way toward Macy's Herald Square. That's right, it's almost time for the 99th annual Macy's Thanksgiving ...

Every Thanksgiving morning, my family gathered around the TV, captivated by giant balloons, marching bands and musical performances. It was a tradition that connected us, a moment to pause and share a ...