Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google ...

PRESSADVANTAGE – netpulse AG, a Switzerland-based digital marketing agency, has expanded its artificial intelligence ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Google will lay off hundreds from its ad sales team as part of its restructuring exercise to maintain investor sentiment and adjust to market conditions. In an extension to its restructuring strategy ...

Dec 19 (Reuters) - Alphabet-owned Google (GOOGL.O), opens new tab plans to reorganize a big part of its 30,000-person ad sales unit, The Information reported on Tuesday, citing a person with knowledge ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities with advanced ...

For the original iTunes version, click here. We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where ...

Google said its HOPE model is built on a new concept called ‘nested learning’, which could help overcome limitations in today ...

Google is replacing its top advertising exec. Vidhya Srinivasan will lead Google's ad organization, replacing Jerry Dischler. Srinivasan faces big challenges in running Google's sprawling ad business.