Hot Wheels has embraced the Itasha subculture with its new Naruto design model.

I recently reinstalled Instagram on my phone and it was a reminder of what I deleted it in the first place. It’s not just an ...

What’s the longest you’ve ever waited for a Hot Wheels package? I paid roughly $70 for the Nissan Skyline GT-R (BNR34) back ...

Limited-edition die-cast set available for pre-order now on Mattel Creations with additional products releasing throughout 2025 and beyond EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Today, Mattel, Inc.

A selection of die-cast cars are now available at major retailers globally and additional Hot Wheels F1® products will be released throughout 2025 EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Following the ...

Artist Kenny Scharf and Hot Wheels come together for a collaborative collection dropping June 9. Central to the project is a full-sized and 1:65 version of one of Scharf’s iconic “Karbombz!” art cars.

Like many an automotive enthusiast, Hot Wheels were a critical part of my childhood. Now, there's a new level of excitement coming to the tiny toy car universe, because Ferrari is joining forces with ...

Two of the most iconic names in play are coming together for the very first time. Hasbro's Monopoly — celebrating its 90th anniversary this year — is teaming up with Mattel's Hot Wheels to launch the ...

Mattel is launching a new toy brand called Brick Shop, and it's aimed squarely at LEGO enthusiasts.

Hot Wheels and Ferrari are gearing up to collaborate again for the first time in over a decade. Announced at the Nuremberg International Toy Fair, Mattel revealed exciting plans to release a full ...