After years of lobbying, Massachusetts has convinced toy company Hasbro to move its global headquarters from Rhode Island to Boston. Massachusetts is the historic home of many iconic toy companies, ...

NEW YORK (AP) — Transformers fought for world domination in "Revenge of the Fallen." Now they're taking aim at Lego. Hasbro Inc., the No. 2 U.S. toy maker, is joining the building-block fray with a ...

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'Tis the [summer] season for shopping! Child-like excitement was in the air in San Diego this weekend, as the largest toy manufacturers and collectibles companies made their return to the famed ...

LEGO‘s Optimus Prime set was a rare trailblazer — an officially licensed Transformers toy that actually transformed. For the longest time, “non-transforming” was the one limitation Hasbro and Takara ...

Tension is high in living rooms around the world, as parents and kids continue to struggle with isolation and home-schooling. Toy marketers want to help, and Lego, Mattel and Hasbro are stepping up to ...