Progress doesn't have to mean complete reinvention.

Lego unveiled its Smart Play system at CES 2026 earlier this month, with a selection of sets designed for the engaging ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

The next batch of LEGO Star Wars SMART Play sets revisit some classic builds, but they're all missing something important.

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows. Reading time 4 minutes Lego took to the stage at CES 2026 for the first ...

Warm Pink joins Blue Violet as two of Lego's new colors for its 2026 sets. The new official pink is reminding fans of classic ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

LEGO is kicking off 2026 with one of its biggest January 1st release days ever, bringing a fresh wave of new sets across themes like Botanicals, Art, Technic, Star Wars, Creator 3-in-1, and more. LEGO ...

Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...

Just when you thought you had seen it all, Crocs has taken its clog system to the next level with LEGO. The new collaborators ...