There was a time when Legos were simply bricks — non-gendered bricks — without any cultural stereotypes restricting their usage. This Lego is perfectly encapsulated by the inspiring 1980s ad that went ...

Lego used to think that girls just like pink. The Harvard Business Review put this down to the company's management team, which largely consisted of people known as men. Suddenly, though, Lego seems ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...

Lego A/S is targeting frustrated grown-ups in its first global campaign specifically aimed at an adult audience, with humorous ads that focus on the benefits of brick-building. The "Adults Welcome" ...

MIDDLE EARTH — "The Lord of the Rings" is probably the most nostalgic story of my lifetime, and this tour of a Lego Shire, narrated by Sean Astin, brings it all back. The short video includes small ...

The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...

There seems to be a little controversy over these German LEGO ads. The Making History campaign uses LEGO blocks to recreate historic moments. You have to admit that they are well done. But you see, a ...

The inventive launch campaign for the new Chevrolet Silverado continues the partnership between the auto brand and the new big-screen animated adventure The Lego Movie 2: The Second Part. Timed to ...

Pay attention, 2014 Mad Men: This little girl is holding a LEGO set. The LEGOs are not pink or "made for girls." She isn't even wearing pink. The copy is about "younger children" who "build for fun." ...