MIDDLE EARTH — "The Lord of the Rings" is probably the most nostalgic story of my lifetime, and this tour of a Lego Shire, narrated by Sean Astin, brings it all back. The short video includes small ...

Lego A/S is targeting frustrated grown-ups in its first global campaign specifically aimed at an adult audience, with humorous ads that focus on the benefits of brick-building. The "Adults Welcome" ...

Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...

A verified X account keeps attempting to advertise Lego-style figurines of Nazi leader Adolf Hitler to users in Germany. The account, run by a company known as “Cool Brickz,” garnered widespread ...

A knight in shining armor needs to cross a wide river. This is the premise of Lego’s newest ad, presenting a seemingly simple task that slowly but surely becomes increasingly difficult. Turns out ...

The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...

Facebook Inc. will remain blacklisted by Lego A/S, after the maker of the world’s best known toy blocks conducted a review of social media platforms to determine where to send its advertising dollars.

Right-wing “ex-trans” pundit Oli London has accused the building-block toy company LEGO of pushing “gender ideology onto its young consumers” because a recent LEGO ad shows queer families enjoying ...

Yo, LEGO execs: I don’t know if you can hear me from your plastic thrones deep within Mordor (LEGOLAND Edition), but here’s a gift from the past to help you shape the ads of the future! Although girly ...

You’re probably familiar with Lego bricks. If you’re like most people, you played with them as a child. If you have children of your own, there’s a good chance you have a house full of bricks and mini ...