L’Oréal debuted its handheld smart makeup applicator targeted specifically at those with limited hand and arm mobility. The Hapta makeup tool was designed by L’Oréal’s team of scientists and engineers ...

L’Oréal is bringing inclusivity to the makeup chair in 2023. The beauty giant announced on Jan. 3 that the brand will be releasing the world’s first handheld lipstick applicator designed for people ...

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A major beauty brand is debuting a device aimed at ensuring that individuals with disabilities can apply makeup all by themselves. L’Oréal says it has created a handheld smart makeup applicator that ...

Posts from this topic will be added to your daily email digest and your homepage feed. The company is also working on Hapta, an accessible lipstick applicator that helps those with limited hand and ...

Many of us swipe on our favorite lipstick, mascara or blush in an easy breezy manner, without much physical effort. But there are millions of people for whom applying makeup poses a much bigger ...

In an effort to expand accessibility for beauty consumers, L’Oréal last week showcased its new handheld, computerized makeup applicator called HAPTA. HAPTA will be piloted through L’Oréal brand ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

"We're coming in loud," said global brand president Denée Pearson of the expansion, which spans 16 products and four scents ...

NEW YORK, May 28, 2025 /PRNewswire/ -- L'Oréal Groupe today commemorated the 50 th anniversary of the beauty leader's flagship makeup manufacturing facility in North Little Rock, Arkansas. Today's ...

To receive the Vogue Business newsletter, sign up here. L’Oréal sales climbed 13 per cent like-for-like to €10.38 billion in the first quarter, the company said on Wednesday — beating analyst ...