The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style. When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment ...

Besides addictive K-dramas and K-pop, the Korean wave has made waves in another industry: Hair perming. From C-curls to S-curls, the glamorously wavy tresses of Korean stars are inspiring serious hair ...

Add Yahoo as a preferred source to see more of our stories on Google. (PHOTO: Getty Images) (K-Angle via Getty Images) New year, new hair. In a month's time, the new year will be upon us. So many of ...

In this episode of Best in Beauty, I visit Walking On Sunshine hair salon in Singapore to get a Korean Volumizing Root Perm. #RootPerm #kbeauty #BestInBeauty ...

Today, I've booked my friend Zenn to get a Korean Hair Perm.