Think: an $8 concealer that performs just as well as a $77 one, or a $25 BB cream that completely replaced my old $82 ...

The Vital Hydra Solution Jelly Bear Lip Mask merges joyful packaging and hydrating lip treatment. Korean beauty brand, ...

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Beauty content creator James Charles uploaded the video “Trying a Full Face of Korean Makeup!” on Aug. 26 as the first part of his new series where he tries to do full-face looks inspired by different ...

MANILA, Philippines — Korean stars are popular for their au naturel or "no makeup" makeup look. It's a look that has many makeup aficionados trying to achieve or perfect. For South Korean makeup ...

The world of K-beauty is a vast universe involving many different types of products with cute packaging. Sometimes you’ll have hits, and other times, you’ll have misses. But the products mentioned ...

As a makeup addict, I have to confess that I often buy many products that I don’t necessarily need purely because of how adorable the packaging is. Needless to say, with the recent release of the ...