“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

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Some people might celebrate their 50th year with a grand party or a shot of botox, but Hello Kitty has chosen to celebrate her half-century with a new line of shoes. The three-piece collection has ...

It is hard to believe that we are approaching a decade since Kyary Pamyu Pamyu reignited international interest in Japanese kawaii with her 2011 hit song “Ponponpon.” Perhaps “reignited” is an ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

Trendy British teens are turning Japanese to make themselves look like cute over-made-up dolls. They're the dedicated followers of the latest fashion craze called 'Kawaii', which involves girls ...

Pink globalisation, the spread of cute goods from Japan to other parts of the industrial world, has been a stronghold of consumption in the late 20th and early 21st centuries, particularly with Hello ...

What began as a street fashion two decades ago as youngsters aped the doll-like European styles of baroque and rococo has morphed into a near mainstream movement, with dozens of offshoots. Popular ...

Japan has ambassadors to more than 150 countries. Earlier this year, the Foreign Ministry appointed three more – "kawaii" (cute) ambassadors whose job is to travel abroad to introduce Japanese pop ...

"Cool" may have been the official buzzword recently attached to Japanese pop culture by the national government, but if the chants of the 20,000 strong audience who turned out for the Kawaii!! Matsuri ...