Forbes contributors publish independent expert analyses and insights. Akiko Katayama covers Japanese food and culture. Matcha has taken the U.S. by storm. But not quite in the way traditionalists ...

Add Yahoo as a preferred source to see more of our stories on Google. An image collage containing 3 images, Image 1 shows Interior of Sorate Japanese teahouse, Image 2 shows Pouring green matcha from ...

Samuel Hawley is the author of “The Imjin War” and the novel “Daikon.” The next time you order a matcha in one of its many forms now so wildly popular — a matcha latte with white chocolate syrup, for ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

Matcha is a finely ground powder made from specially grown and processed green tea leaves. The preparation of matcha as a beverage dates back to the 12th century and remains an important part of tea ...