Matcha consumers are already starting to feel the effects of rising prices at local cafes near ASU's campuses. Caitlin Giap, ...

Samuel Hawley is the author of “The Imjin War” and the novel “Daikon.” The next time you order a matcha in one of its many forms now so wildly popular — a matcha latte with white chocolate syrup, for ...

From LA cafes to Tokyo farms, popularity of Japanese green tea strains supply and prices Rohan Cutlip (L) and Alexis Underwood display their iced matcha lattes from Kettl Tea in the Los Feliz ...

KitKat Japan is a notable success story for Nestlé. At a time when food sector revenue has been under pressure – not least in Japan where demographic trends such as the ageing and declining population ...

Forget the flat white, a new drink has taken over café menus across Aotearoa, and it’s bright green. Matcha, a finely ground powder made from green tea leaves, has gone from centuries-old Japanese tea ...

At Kettl Tea, a minimalist matcha bar in Los Angeles, only four types of the Japanese green tea are in stock. The menu usually boasts 25 kinds, but social media stardom has led to a global shortage of ...

Karyn Young starts each morning with a hot cup of -- no, not coffee, but matcha, a Japanese green tea that sells for up to $30 an ounce. Since she doesn't drink pricey coffee, "I can afford to have ...