From LA cafes to Tokyo farms, popularity of Japanese green tea strains supply and prices Rohan Cutlip (L) and Alexis Underwood display their iced matcha lattes from Kettl Tea in the Los Feliz ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom. Of the 25 types of matcha ...

At Binchoyaki Izakaya Dining, restaurant co-owner, pastry chef Tokiko Sawada evokes a Japanese dessert staple with her parfait of house-made matcha soy ice cream, red bean paste and mochi. Andrew Seng ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

Matcha leaves, called "tencha," are shaded for several weeks before harvest. Kettl Tea in Los Angeles has faced a shortage of matcha due to rising global demand All but four of the 25 matcha types on ...

Karyn Young starts each morning with a hot cup of -- no, not coffee, but matcha, a Japanese green tea that sells for up to $30 an ounce. Since she doesn't drink pricey coffee, "I can afford to have ...

At Kettl Tea, a minimalist matcha bar in Los Angeles, only four types of the Japanese green tea are in stock. The menu usually boasts 25 kinds, but social media stardom has led to a global shortage of ...