IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It's being deceptively marketed as a safer alternative to vaping and smoking.

Philip Morris' iQOS device can collect user data. A teardown analysis shows this could give the tobacco giant remarkable insight into people's smoking habits.

Philip Morris International began selling its IQOS heated tobacco device in Austin, Texas on Thursday for $60 a piece, an executive told Reuters, kicking off efforts by the world's largest ...