The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The ...

The Interactive Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace. The trade organization launched its ...

Paramount’s advertising president John Halley has been named the new chair of the Interactive Advertising Bureau’s board of directors, the organization announced. General Motors’ Shenan Reed, that ...

Greg Stuart is the CEO & President of the Interactive Advertising Bureau (IAB), the leading association for the interactive advertising and marketing industry. The IAB represents over 250 companies ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The Interactive Advertising Bureau says virtual reality offers new possibilities beyond the realm of conventional advertising. Credit: Getty Images/benjamin torode The digital ad industry's biggest ...

BidMind, an omnichannel programmatic advertising platform, has joined the Interactive Advertising Bureau (IAB), the digital media and marketing trade association. “Our team has solid experience ...

SAN FRANCISCO--(BUSINESS WIRE)--Quantcast, a global advertising technology company, today announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization ...

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...