While football and darts altered sponsor visibility for teenage athletes, Vaibhav Suryavanshi's Oaksmith-branded jersey has ...

Lucknow Super Giants introduced a fresh logo ahead of the upcoming IPL season, presenting it as more than just a visual update. The franchise described the emblem as a powerful reflection of the bond ...

Featuring cricket motifs woven into the Google logo, the doodle highlights a bat and ball set against a jubilant stadium ...

The BCCI has promised zero tolerance and warned that any violation will invite heavy penalties. As the tournament heats up, all eyes will be on how effectively these guidelines are followed on the ...

Some long-standing cricket association are examples of how brands use sport to build trust, emotional recall and long-term consumer loyalty in India.

Lucknow Super Giants (LSG), owned by the RP Sanjiv Goenka Group, unveiled their new logo as they embark on a fresh start ahead of the 2026 edition of the Indian Premier League (IPL). The Uttar Pradesh ...