AD-ID, created by the 4As and ANA to serve as a universal identifier for ad creative that helps track where and how assets run across platforms, is now being mandated by the actors’ union SAG-AFTRA.

Super Bowl LIX ads running on Fox this year will have AD-ID tags embedded in the ads to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads, and ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

XR Extreme Reach, a technology platform powering the creative economy, has announced its partnership with AD-ID, the industry standard for identifying advertising assets across all media platforms, to ...

NEW YORK and DENVER—AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in advertising data and operational ...