At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Nearing the end of our chat, Hamill was already thinking about returning to the Throne Room set: “I’m going to play this with my granddaughter, but I know she’s going to want me to play Vader. She’ll ...

“You don't have to say ‘pew-pew-pew’ anymore” ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

The Lego Group has unveiled new SMART Play bricks, tags, and minifigures that add interactive sound effects to creations. This new technology uses a custom-made chip smaller than a standard Lego stud ...