GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers. Google announced plans to update how Google Tag Manager (GTM ...