A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

Learn how the simple formula for ROI can help you identify winning investments and make smarter investment decisions.

Ah, ROI, our familiar companion (and occasional foe). ROI can be the most frustrating aspect of marketing, but it’s also the most crucial—especially for marketers concerned about job stability.

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

Completing an ROI, or return on investment, analysis on specific projects is prudent to determine which types of projects deliver the best returns. If you simply analyze ROI across all completed ...

"Return on investment" is a financial calculation used to gauge how well the money you invest earns you even more money. To calculate ROI you divide the earnings you made from an investment by the ...

Calculating return on investment (ROI) on a rental property is essential for understanding its profitability and making informed decisions as an investor. ROI measures how much profit you’re ...

As any executive knows, keeping a close watch on the bottom line is a critical element of ongoing success. For CIOs, CTOs and CISOs, finding a way to keep costs down while maximizing protection ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...