The popularity of synthetic stones has sent the market for natural diamonds crashing. With consumers confused about how to tell the difference, how can a market leader like De Beers regain its sparkle ...

Diamonds are a big investment, and they have strong sentimental value, so you want to make sure they’re always at full shine potential. The best way to clean a diamond ring is to be purposeful, ...

In one of life’s most magical moments, as you get down on one knee and present an engagement ring, don’t you want it to do more than just sparkle? Don’t you want it to tell your unique love story?

When Stephen Reed, 41, and Shelby Leyland, 38, were ready to make it official, the couple visited Seattle-area jewelers to look at natural and lab-grown diamond rings.