James and William Horlick introduced the humble malted drink, Horlicks, much before the world had seen cameras, telephones, and even tea bags. In the initial years, Horlicks was considered an infant ...

Spin doctors have been employed to sell everything from Marilyn Monroe's legs to governments. But seldom have they been paid to change the English language. Horlicks, the night-time malt drink firm, ...

In a recent move, Hindustan Unilever Limited (HUL), the company behind Horlicks, has dropped the ‘health’ label and rebranded the drink as a ‘Functional Nutritional Drink.’ This move comes in response ...

The Iconic hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The drink is launching today (Monday) with the commercial airing in 30-second ...

Imagine you are a kid, you see a bottle of Horlicks sitting on top of a table, you slowly take up the bottle, grab a fistful of powder and gobble it down. Sounds like something you did as a kid? Well, ...

This is Highly Recommend, a column dedicated to what people in the food industry are eating, drinking, and buying right now. Here Genevieve Yam writes about Horlicks, the malted milk powder that can ...

Marking an exciting and innovative development in the history of Horlicks, the iconic hot beverage brand has expanded its popular malted drink range with three pudding flavours. The new trio of ...

Iconic British brand Horlicks is set to launch ‘Love the taste’, which features an on-pack ‘money-back guarantee’ for consumers. Being introduced into stores from the middle of June, the campaign will ...

Has pre-exam time become a 'season' for advertisers? Exam-time may bring a chill down every student's spine, but who knew that a day would come when brands would also feel the exam season pressure!

EXECUTIVE SUMMARY: Brands and products tend to age over the years if not nurtured properly. Horlicks has learnt to defy age. By successfully launching variants at different points in time, it has ...

The year was 1988. Yes, exactly 30 years ago. I was then an account executive at HTA Delhi, just assigned to the Horlicks account. Being put on to the Horlicks business was actually very prestigious: ...