Just-Food

Raisio makes further sugar cuts in Honey Monster Puffs

Raisio’s UK arm Halo Foods has announced another sugar cut to its Honey Monster Puffs cereal, taking the sugar content down by a further 25%. The total sugar content for the cereal has now been ...
Just-Food

UK: Honey Monster Foods expands cereal line

Banana Puffs and Monster Rocks will be launched in June and will each be supported by a GBP1 (US$1.52) sampling campaign. Banana Puffs are based on the brand’s popular Sugar Puffs and contains no ...
The Grocer

Raisio completes capture of Sugar Puffs owner Big Bear

Big Bear Group, the company behind Sugar Puffs, has been sold to Finnish food giant Raisio – as predicted last month by The Grocer. Raisio takes control via its Leeds-based confectionery subsidiary ...
The Drum

Halo Foods appoints 77 to raise awareness of the Honey Monster

Halo Foods has appointed 77 as its PR agency, with the aim of raising brand awareness of the Honey Monster amongst its target audience of children between seven and 12. As well as Sugar Puffs, the ...