From the wild original Twitter logo to Elon Musk's much-mocked X logo.

The Mercedes-Benz logo is an iconic emblem, not only in the context of automotive history, but history . In 2021, the Mercedes three-pointed star reached the 100-year anniversary from when its design ...

One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a ...

In the automotive arena, there are several ways a manufacturer can set themselves apart from competitors. As obvious as it may seem, a distinctive logo is arguably one of the best ways to do just that ...

A new digital archive is making thousands of mysterious ancient Chinese emblematic symbols accessible to anyone with an ...

In this exercise, I really leaned into the “mascot-first” sort of classic logos. While a letter or word can work, I think college teams reached their peak in logos when they were a bit more ...