The recent Hello Kitty Con–a massive gathering of the immortal Sanrio character’s biggest fans—only marked the beginnings of the pop culture icon’s celebration in Los Angeles. For another five months, ...

Sanrio U.S. releases several new kawaii playsets for the new season of Hello Kitty and Friends Supercute Adventures.

I first met Hello Kitty through a friend of hers named Pompompurin. I was about six years old when one of my mother’s coworkers gave me a pen featuring the bright yellow golden retriever and a small ...

Japanese VR studio Thirdverse is partnering with Hello Kitty creator Sanrio to release a social VR game this year dedicated to the iconic cartoon cat and equally kawaii cast of characters. Information ...