As part of its integrated global Spectre campaign, Heineken has unveiled a new TV spot – titled “The Chase” – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the ...

It came as surprise to me that Heineken were brand partners with James Bond. Having seen every James Bond movie and being a passionate and usually fairly observant partnership marketing advocate I had ...

Heineken is kicking off the 17 th year of partnering with the world’s most famous spy, James Bond. In anticipation of the Nov. 6 U.S. release of the latest Bond film, “Spectre,” the beer brand is ...

Ad Age recently reported that 007 will be drinking Heineken in the upcoming “Skyfall,” the next installment in the Bond film franchise. Fan reactions have been mixed at best. Now, Bond does not always ...

Heineken hosts James Bond No Time To Die movie screening in grand style Heineken hosts James Bond No Time To Die movie screening in grand style Caption: L-R: Aboyowa Ikpobe, Brand Manager, Heineken; ...

Daniel Craig as James Bond is featured in a global Heineken campaign tied to the new Bond movie “Skyfall.” Another actor from the movie, Berenice Marlohe, also is featured in the TV and digital effort ...

Launched yesterday on Heineken's Facebook page, the interactive experience begins where the TV commercial (below) leaves off, with viewers on a train with the latest Bond girl, Bérénice Marlohe, ...

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