Heineken’s earnings soared in 2024, bumping its shares and competitors' shares as premium and nonalcoholic beers held supreme. The Dutch brewer, which makes Amstel, Sol, and Birra Moretti beers, ...

Heineken is capitalizing on the nonalcoholic beer and functional drinks markets with a launch that synthesizes the two into ...

“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage. Heineken launched a global integrated Dry January campaign ...

Heineken has launched a sugar- and calorie-free non-alcoholic beer in North America and Europe. The brewer is launching Heineken 0.0 Ultimate in the US and Poland. The launch follows a pilot of the ...

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With its sponsorship of the car racing film “F1 The Movie,” along with a sexy new spot featuring the film’s stars Brad Pitt and Damson Idris, Heineken 0.0 is promoting drinking its non-alcoholic beer, ...

WHITE PLAINS, New York — Beer giant Heineken is doubling down on the fast-growing non-alcoholic market, unveiling two new fruit-forward flavors under its Heineken 0.0 label as the company seeks to ...