HBO Max has been going through a strange brand reimaging in the last five years, and it’s affecting their own social media pages now too.

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

Yes, really. HBO Max—now officially HBO Max again—wants to reclaim its original @hbomax X handle. The only problem? The platform won’t let it. The brand’s social media team announced the issue with a ...

Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

The Gilded Age is still burrowing through the dunes of prestige, wealth, and power in New York in the late 19th century. The ...

Warner Bros. Discovery made it official: today's the day streamer Max was re-rebranded back to HBO Max. For good. Seriously. We ...

The service debuted as HBO Max in 2020, only to have its name changed to Max in 2023 as a result of a merger between Discovery Networks and Warner Media that created Warner Bros. Discovery.

The magic of Hogwarts is truly back! Fans across the Wizarding World are buzzing with excitement as HBO has revealed a highly ...

Russell Simmons has sued HBO and the filmmakers who made the Max original documentary “On the Record,” which examines the sexual assault allegations against the hip-hop and business mogul ...

The service debuted as HBO Max in 2020, only to have its name changed to Max in 2023 as a result of a merger between Discovery Networks and Warner Media that created Warner Bros. Discovery.