BuzzBallz, a brightly colored, sphere-shaped cocktail with 15 percent alcohol by volume, is gaining traction with Gen Z, and ...

As Gen Z trades down on essentials and splurges on self-care, brands face a new reality of weaker loyalty and shifting ...

Use of AI has held steady among people in their teens and 20s, but skepticism about the technology is also rising among many ...

There is no decline in AI use among Gen Zers, but there is also no increase since the same poll was conducted in 2025. The ...

Faced with rising prices and tight budgets, Gen Z is taking a page from the baby boomer era and reviving habits that once seemed outdated or unnecessary.

In education, Gen Z recognizes that AI skills are becoming essential. More than half of students believe they will need these ...

Some Gen Z workers aren't using AI on purpose, even when they are supposed to do so. Here's why.

Conventional wisdom is that members of Gen Z are on their phones 24/7. But once or twice a week, Abraham Teuber cannot wait to put his down.

I find that Gen Z possesses a specific set of skills well-suited for the complexities of the modern economy. ​ ...

Parents are helping their Gen Z children save enough to buy a home—at the expense of saving for college.