This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. DoorDash’s latest marketing effort, billed as its most ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...

ASIA PACIFIC - The explosion of football in Asia, and especially China, is broadening the industry sectors interested in marketing and sponsorship, but the sport and its teams still have some way to ...

Kalen DeBoer has changed almost every aspect of the University of Washington's football program since he was hired. Outside of the on-field performance, his biggest accomplishment is giving his social ...

On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s goal of increasing marketing spend by $100 ...

Zaxby’s marketing this fall is where the rubber meets the road. With the debut of a new food truck and an ongoing partnership with International Management Group’s college division, Zaxby’s has gained ...

Nissan is honing its digital engagement strategy around the Heisman House, a college football marketing effort now in its 13th season. The automaker is again uniting young talent with past Heisman ...

As marketers, we are always seeking ways to make our products and services more attractive to consumers. When we do it right, we know we've created marketing juju. Brands like Starbucks, Google, Apple ...

1. Know the fans, feel their passion. Base your communication strategy on football fan insights. Football fans are a unique bunch, understand them, know how they consume football and ensure there is ...