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We’re long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

Pranking unsuspecting friends with hilarious filters they have no idea are on them is having a moment. First it was Crying Face Lens on Snapchat, and then the Shook Lens quickly went viral on TikTok — ...

If you’ve scrolled through TikTok recently, you’ve likely seen the viral crying face videos going around, but if you’ve been trying to join in on the fun, you should know that the crying face isn’t ...

Maybe you still haven’t gotten tired of using the Snapchat “Crying” lens that went viral all over social media in early May. But, if you’re ready to turn that frown upside down, Snapchat has just ...

Lilly Pulitzer is designing four complimentary beach wedding-themed filters featuring its signature prints for WeddingWire users, demonstrating how marketers can up the ante with their Snapchat ...

Snapchat has come under scrutiny after a filter released on the app resembled face tattoos that are sacred to the Māori people, who are the indigenous people of New Zealand. Snapchat and augmented ...

In the 2010s, Snapchat gave everyone a new face. The app launched its lens feature in 2015, and within a year, millions of people were turning themselves into dogs, deer, and flower-crowned goddesses ...