Creative Bloq on MSN

Fanta’s mission to be the Coca-Cola of Halloween is a masterclass in virality

For a detailed insight into the new campaign, I sat down with Fanta's global VP, Ibrahim Salim Khan, to discuss the project ...
Marketing Dive

Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign

Coca-Cola's Fanta brand of fruit-flavored sodas paired its traditional out-of-home (OOH) advertising with Snap's augmented reality (AR) technology for an immersive campaign. The "It’s a Thing" ...
Ad Age

Fanta Launches 'Play Fanta,' a Global Graphic-Novel Campaign

Are you a print subscriber? Activate your account. By Parker Herren - 4 hours 54 min ago By Matthew Savare - 4 hours 54 min ago By AJ Brustein - 5 hours 24 min ago By Ewan Larkin - 5 hours 24 min ago ...
Marketing Dive

Fanta sponsors Jenga app to drive brand awareness among teenagers

Coca-Cola soft drink brand Fanta is looking to mobile gaming to help target multicultural teens and drive brand preference in the competitive soda market. Coca-Cola launched a global campaign for ...
Manchester Evening News on MSN

Fanta UK fans excited three new flavours - including 'funky' limited edition

Fanta fans in the UK are buzzing to try three new zero sugar flavours - including Fanta Apple Zero Sugar, Fanta Raspberry Zero Sugar, and a limited-edition Tutti Frutti Zero Sugar. The three flavours ...