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The prediction market platform is introducing new products for the biggest soccer tournament on Earth.
Fanatics is extending its loyalty program to prediction markets ahead of the World Cup, offering up to 10% back in FanCash on trades.
As FIFA's exclusive collectibles licensee, Fanatics is set to tap a rapidly growing market in the world's largest sport, but longstanding criticisms follow.
FIFA and Fanatics have signed a long-term, exclusive collectibles licensing deal that features trading cards, stickers, and trading card games.
FIFA made a major move by leaving fledgling Panini for a deal with Fanatics-owned Topps as its trading card partner.
Fanatics is planning to put a credit card in the wallets of sports fans, allowing them to earn rewards to get team merch, trading cards and collectibles.
FIFA partnered with Fanatics on an exclusive collectibles deal that includes trading cards, debut patches and digital items, ending its decades-long relationship with Panini.