In its first major brand refresh in a decade, the new campaign will bring Columbia’s signature irreverence and humor back to life across retail, digital, out-of-home, and more. PORTLAND--(BUSINESS ...
Columbia Sportswear is embracing grit and humor with a new multiseason ad campaign that arrives nearly a year after the outdoor apparel maker revamped its marketing leadership and agency roster, per ...
Columbia Sportswear’s new campaign doesn’t just embrace the unpredictability of the outdoors—it gleefully dramatizes it. From avalanches to venomous snakes to a one-armed climber risking his good arm, ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Columbia Sportswear unveiled its ...
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