The most common mistake we see is treating personalization as a data exercise — “Oh, we can pull in a name or recent purchase ...

A lack of technology and a way to decipher data is to blame, according to a survey by Yes Lifecycle Marketing. Our team tests, rates, and reviews more than 1,500 products each year to help you make ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

We often think the benefit of online marketing to be the ability to reach millions of people at once, but that’s only half of the equation. The other benefit of digital media is the ability to connect ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Marketers are putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. Email personalization has been a major priority for ...

Email personalization is a frequently discussed topic in today’s marketing landscape, and with good reason. There is no question personalizing communications to buyers has become critical. Today’s ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Open. Click. Buy. It may soon be that easy. Email marketing, once a ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

Personalization has become such the norm in email marketing that soon the word "email" will imply a personalized communication. In fact, we aren't too far from there, with a majority of customers ...

As anyone with a smartphone can tell you, the modern world is filled with automatic messages. Whether it’s a notification via text, email or app, many brands used automated systems to stay in contact ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...