Comcast Advertising said it named Pooja Midha as executive VP and general manager of Effectv, the company’s advertising sales division. Midha had been chief growth officer of Comcast Advertising. She ...
Comcast’s Effectv advertising-sales unit said it will be able to offer Audience Addressable targeted ad campaigns to regional and local marketers, in addition to national advertisers. Audience ...
Audience Addressable is now available for marketers to harness authenticated audiences to better plan, activate, and measure multiscreen campaigns and drive incremental reach regardless of their ...
About 65% of households tune into games for an average of 9.25 hours of viewing time per home, according to Effectv research When you purchase through links on our site, we may earn an affiliate ...
Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution of Media Campaigns Self-Service Creative Through Effectv ...
Effectv, the sales division of Comcast Advertising, has announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in addition to national brands, ...
Comcast’s local cable TV system-based advertising unit, Effectv, is starting up a full-service creative agency called Mnemonic. Mnemonic will focus on linear TV and digital video advertising campaigns ...
NEW YORK--(BUSINESS WIRE)--Effectv, the advertising sales division of Comcast Cable, today announced the appointment of John Brauer to vice president, insights and analytics. Brauer had been leading ...
Effectv, Comcast Cable’s advertising sales division, said it has hired Chris Vail as VP, political sales. Vail, who had been head of government, political and omnichannel advertising at Snap, fills a ...
Effectv, the advertising sales division of Comcast Cable, has extend a deal with Comscore's local TV measurement product to be a “new form of currency” for Comcast’s local cable TV advertising deals.
Pooja Midha has been named executive vice president and general manager for Effectv, the ad-sales division of Comcast‘s large cable operation, putting her in charge of a unit with broadening ...
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