“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

Companies use different forms of print advertising, including direct mail brochures, magazine and newspaper ads. Display ads are the ads that can appear on any page throughout a publication, unlike ...

In spite of recent announcements that Facebook has surpassed Google and Yahoo! for overall display impressions, ecosystem feedback suggests there’s a difference between what a Facebook or social ...

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...

Online ad viewability is a hot topic in advertising right now, as marketers are becoming more aware (and concerned) that many of the ads they buy online are never actually seen by people. Advertisers ...

Display advertising revenue growth has been reported among a sample of UK publishers for the first time in three years.

Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing “promising results from Australia and Thailand,” Facebook Messenger is expanding its display ad beta ...

Google has begun automatically appending location extensions to eligible Google Display Network ads when users are nearby and express interest in a certain category of business. Like location ...

A look at the asset performance reporting available for responsive display ads in the Google Ads interface. Google announced this week that responsive display ads (RDA) will be rolling out to all ...