Sphero made plenty of headlines a few years ago when it released the BB-8 robot, a tiny replica of the droid featured in 2015’s Star Wars: The Force Awakens. Fast forward two years, and the company ...

While Sphero has released a whole lineup of robotic, Internet-connected toys, it remains best-known for its BB-8 droid from Star Wars: The Force Awakens. Today it’s launching its next Disney tie-in — ...

Continuing its partnership with Disney, Sphero today revealed its newest iPhone-controlled toy, this time themed after the Disney/Pixar Cars character Lightning McQueen. Sphero calls him the "Ultimate ...

BOULDER, Colo.--(BUSINESS WIRE)--Sphero today announced Ultimate Lightning McQueen—an app-enabled, interactive race car that uses the newest advancements in technology to create the most lifelike ...

Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...

There were plenty of merchandising tie-ins when Rogue One: A Star Wars Story was released but the coolest of all was the interactive BB-8 designed by robotic toy company Sphero. Now, the company has ...