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Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

The $3.2 billion price tag on cloud communications platform Twilio’s acquisition of CDP Segment in October was sexy. But the data problem Segment aims to solve, although vitally important, is often ...

Customer data management platform provider Segment Inc. today announced it’s launching a new data lake product that it says will enable businesses to do more with their customer data. Segment sells a ...

When I began working in CRM and analytics, brands segmented audiences in a highly rigid, top-down way. To attract high-value customers, for example, retailers might simply target consumers living in ...

Data center transformation has delivered better resource utilization, scalability and automation for data center environments. While software-defined networking (SDN) and automation platforms can tie ...

It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns. Recognizing patterns is a major part of successful SEO ...