Last year I wrote an article questioning whether we should be using the term "customer technology" instead of "marketing technology." Frans Riemersma of Martech Tribe and the co-creator of the current ...

A new consulting firm focuses on the systems behind customer experience, helping organizations design CRM architecture, ...

The big ideas that define the future of customer and employee experience. In partnership withGenesys Customer experience (CX) is a leading driver of brand loyalty and organizational performance.

Many companies are investing heavily in flashy customer experience (CX) technology, yet customers still aren’t seeing the meaningful improvements they expect. Why? Businesses are falling into the over ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. The customer experience technology market has ballooned in the ...

In today’s evolving digital landscape, technologists must balance delivering business capabilities while maintaining existing platforms and systems, all while keeping an eye on emerging tools that ...

Discover the 5 essential elements to consider when investing in customer experience technology. Avoid pitfalls and scale your business successfully. In the quest to improve customer experiences, ...

As markets get more crowded and competition rises, businesses need to take extra measures to set themselves apart. Technology has made it easy to achieve this by making every customer interaction ...

Integrating data and AI solutions throughout the customer experience journey can enable enterprises to become predictive and proactive, says vice president of product marketing at NICE, Andy Traba. In ...

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Opinions expressed by Digital Journal contributors are their own. Silicon Valley is one of the most competitive business fields in the world, specifically for tech companies. Mukul Garg has taken on ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...