Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Build pricing structures that reflect and enhance customer value, not just internal margin targets. 2. Data Storytelling: ...

The good news: data analytics can parse all available customer data, including goals and important life events, to provide customers with a highly personalized journey.

Customer data can provide a wealth of information about a business, the market, and the success of various programs and customer-facing activities. This information, in turn, can be leveraged to ...

Keeping customer profile data, omnichannel interaction data, transactional data and analytics in segregated systems is ineffective. It's not just the walls between systems that businesses need to ...

The question now becomes: How can you deliver on the promise of a customer-centric approach? The best way is through data analytics.

Customer journey analytics is the science of building data-informed customer experiences. It informs how we understand the customer, influences how we design experiences, manifests operationalized ...

Data collection and analytics are tightly coupled. The mistake we see made over and over again is that companies tend to focus their customer data collection efforts with a single objective (or a ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s ...

Business data provides an often untapped well of organizational value. Customer interaction data, supply chain data, operational data, human resource data, financial data, market research data ...