Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

The new solution combines data ranging from social-media behavior to influencer marketing analytics, the firm says.

AI-powered insights. AI-driven predictive analytics allows marketers to forecast future customer behaviors and trends with greater accuracy. Real-time adaptability. By using real-time data and AI ...

Digital innovation in 2025 delivers quick ROI through focused 4–6 week pilots. Assign a single owner and KPI, instrument data analytics from day one, and scale what works. Prioritize customer ...

While data analytics are key to digital marketing, a set of correctly attributed data can often make the difference.

Capillary Technologies, a B2B SaaS platform for customer loyalty and engagement, has won Best Use of Customer Analytics/Data (for ‘The Domino’s Effect ...

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in ...

AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025.

Companies are making critical mistakes with how they collect and use customer data, from chasing quantity over quality to ...

J.D. Power in Troy, a leader in data and analytics, has announced a collaboration with Snowflake, the data and intelligence ...

In an era where financial crimes grow increasingly sophisticated and regulatory scrutiny intensifies, financial institutions ...