Cracker Barrel Old Country Store is calling off its makeover. After months of customer outrage over revamped logos, redesigned dining rooms and lower food quality, the Tennessee-based restaurant chain ...

Cracker Barrel is shelving plans to remodel its restaurants as it continues to backtrack on overhauling its brand image. The move comes after the chain already reverted to its old logo in response to ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's "All the More" rebrand sparked customer ...

Cracker Barrel on Tuesday abruptly suspended its restaurant remodels and promised to keep its cherished “old country store” vibe following a furious backlash that forced the chain to walk back plans ...

Cracker Barrel Old Country Store is cooking up a new playbook to lure customers back to its restaurants this fall after a tumultuous summer. Months after the Southern dining chain faced fierce ...

Cracker Barrel is under siege by an activist investor who smells blood after the country restaurant chain’s logo fiasco. The owner of Steak ‘n Shake, Sardar Biglari, is contesting the re-election of ...

Cracker Barrel leaders said they expect a traffic slump heading into the rest of 2025 due to their viral logo change. Traffic for the first half of August was down approximately 1%, Craig Pemmelis, ...